Metricool is a social media scheduling and analytics tool that lets an organization plan posts across several platforms and measure the reach of awareness and fundraising campaigns from one dashboard, without hopping between apps.
Key features
- Scheduling: major platforms from one calendar.
- Analytics dashboards: engagement and growth.
- Benchmarking: track similar organizations.
- Link-in-bio: send traffic to donation or volunteer pages.
- Post approvals: before publishing.
Pricing
A free plan covers one brand with basic scheduling and analytics. Paid plans commonly start around $18 to $22 a month and rise with accounts and users.
Prices change over time. Figures above are based on Metricool’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Usable free plan for one account | Some advanced analytics on paid plans |
| Multi-platform scheduling saves team time | Some platform features lag native apps |
| Approvals suit internal review | Cost rises with more accounts |
Metricool vs Vista Social
Vista Social, also covered on elathar, is broader on inbox management and collaboration. Metricool is simpler, and its free plan is enough for an association with one account.
Who Metricool is for
Organizations managing a presence on several platforms that want to schedule and measure reach without checking each app.
Who should skip it
Skip it if you post occasionally on a single platform.
How to get started
Start free, connect your accounts, and schedule a week of content before upgrading.
FAQ
Does it support Instagram and LinkedIn?
Yes, along with other major platforms.
Is the free plan enough?
For one organization with basic needs, yes.
Disclosure: elathar may earn a commission if you sign up for Metricool through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
