Kit (formerly ConvertKit) is an email platform built for people growing an audience around content or a newsletter, with sign-up pages and simple automation. It suits an organization or initiative building a community of supporters around its cause through a regular newsletter, without enterprise complexity.
Key features
- Sign-up pages and forms: no separate site needed.
- Visual automation: tags and sequences based on subscriber behavior.
- Digital products and paid subscriptions: such as a guide or paid newsletter.
- Segmentation: different messages for donors and volunteers.
- Simple interface.
Pricing
A free plan covers a limited number of subscribers. Paid plans scale by subscriber count, commonly starting around $9 to $25 a month for a few thousand.
Prices change over time. Figures above are based on Kit’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Built for growing an audience around content | Less suited to complex institutional campaigns |
| Sign-up pages replace a separate site | Cost rises with list size |
| Simpler than large platforms | Reporting is more basic than some rivals |
Kit vs Mailchimp
Mailchimp, also covered on elathar, is broader on templates and campaigns. Kit is simpler and centered on a regular newsletter and audience building.
Who Kit (formerly ConvertKit) is for
Organizations and initiatives building a supporter audience around a cause through a newsletter or regular content.
Who should skip it
Skip it if you need complex multi-department campaigns.
How to get started
Start free with one sign-up page and a simple welcome sequence before building complex automation.
FAQ
Are Kit (formerly ConvertKit) and Kit the same?
Yes, Kit is Kit (formerly ConvertKit)’s new name.
Is there a free plan?
Yes, for a limited number of subscribers.
Disclosure: elathar may earn a commission if you sign up for Kit (formerly ConvertKit) through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
